We couldn’t sit across from The Alabama Theatre sign everyday and just ignore it’s plea. In collaboration with a few other local businesses, we have designed this shirt as an effort to raise money for The Alabama and Lyric Theatre. All of the proceeds will go to helping keep their doors open! The shirt design is a play off of the classic film, Almost Famous, with the main character, Penny Lane, longingly gazing up at the theatre signs as we could imagine she would if she were to attend a concert at one of these historic venues. ‘It’s All Happening’ is a famous one-liner from the movie. It is all happening! 2020 has been a crazy year and we hope to end it on a good foot doing what we can to support the community. Thank you to Chocolata, Basic, The Pizitz, The Atomic and Amplify Tee for making this happen and thank you for purchasing our limited edition tee shirt and supporting local businesses!